What Is Google’s Performance Max?

Performance Max campaigns use smart automation to help advertisers achieve specific goals and significantly increase conversions. 

Businesses are able to access the full range of Google Ads inventory through a single campaign and quickly optimise all of these channels to focus on a certain goal.

Google is an advertising powerhouse, and with Performance Max, you can have every Google channel working to meet your key business goals.

LEARN MORE
Find more converting customers

The real-time understanding of user intent, behaviour, and context provided by Google can assist you in targeting new audience groups with more relevant ads. 

Drive more value

Data-driven attribution across Google’s channels and networks optimises for the most incremental touchpoints that lead to conversion.

Acquire rich insights

Performance Max asset reporting can help you determine which creatives are driving performance and improve campaign creatives to drive ROI.

GROW YOUR BUSINESS WITH GOOGLE PERFORMANCE MAX

  1. Increasing conversions and value: Capitalize on conversion opportunities in real-time with automated bid adjustments.
  2. Finding new customers: Google’s real-time understanding of user intent, behavior, and context can help you target new audience segments with more relevant ads.
  3. Gaining richer insights: The Insights page now includes data on Performance Max campaigns.
  4. Working together with automation: Drive better results with automation by providing high-quality creative assets and information about which audiences are likely to convert.
LEARN MORE

THE GEEKS ARE HERE TO HELP!

If you’re interested in discussing how you can utilise Google Performance Max campaigns in your strategy or simply what more you can do to improve your digital marketing, schedule a FREE 30-minute consultation with one of our Social Geeks.