A New Perspective for TreeSafe Australia
TreeSafe Australia, a leading arborist company from the Sunshine Coast, approached us with a clear goal: to create dynamic and engaging video content that showcases the skill, safety, and scale of their work. They needed content for their website, social media, and YouTube channel that would help them stand out in a competitive market.
The Challenge
The TreeSafe Australia team was tasked with a challenging project – safely dismantling a large, unstable tree that had fallen onto a shed roof. The tree was compromised by genoderma fungus, making the job even more complex. They needed a way to document this intricate process in a compelling and professional manner, highlighting the teamwork and specialised equipment involved, such as their crane and Elevated Work Platform (EWP).
Our Solution
To capture every angle of this complex project, we provided our Half-Day Drone and Gimbal Package. This allowed us to deliver a comprehensive content solution that combined a variety of visual perspectives.
Our approach included:
- Aerial Drone Footage: We used a drone to capture stunning, wide-angle shots of the entire job site. This provided viewers with a unique bird’s-eye view of the project’s scale, the surrounding environment, and the precise coordination required to operate the crane and EWP.
- Ground-Level Gimbal Footage: Using a handheld gimbal, we captured smooth, cinematic shots from the ground. This allowed us to get up close to the action, showcasing the detailed work of the TreeSafe crew as they carefully cut and secured tree sections. We also captured an on-site interview with Nick and Andy, providing a personal and informative voiceover that explained the project’s challenges and the expert methods they were using.
- Comprehensive Content Delivery: Following the shoot, we provided TreeSafe Australia with a professionally edited showreel, perfect for their main marketing channels. We also delivered all the raw footage, giving their marketing team a deep library of high-quality content to use across their social media platforms for months to come.
The Outcome
The final videos and content library have given TreeSafe Australia a powerful new tool for their marketing efforts. The combination of aerial and ground-level footage not only highlights the technical expertise and safety measures they employ but also tells a compelling story about the value they provide. The content is now being used to attract new clients, engage their social media following, and build their brand as a trusted and professional arborist service. The show reel that we created for them is being used on their home page and YouTube channel!
