What Is a Performance Max Campaign on Google?
Performance Max campaigns are a new type of ad campaign. They allow advertisers to reach Google’s entire ad inventory with a single campaign with qualifying objectives. Think of it as an enhanced goal-focused Search and Shopping campaign in one. They make use of extensive machine learning and automation to optimise those campaigns on your behalf.
You can use them for campaigns where your objective is to drive sales, generate leads, get website traffic, or drive in-store visits.
Australia’s Multi-award winning reusable cloth nappies
The baby fashion client is the leading brand in stylish cloth diapers and eco-parenting products in Australia. They consistently win industry awards for their range of baby fashion products. This sustainability-centred brand pioneered beautifully hand-illustrated modern cloth diapers and environmentally-friendly baby accessories. All products feature organic and premium fabrics coupled with the brand’s exclusive artwork – combining style and sustainability. Their multi-award-winning reusable diapers and their continuously evolving range are well-loved in the mindful parenting community and have developed a loyal following that spans throughout the online parenting community.
Get more conversions with Google Performance Max
As Performance Max rolled out in the first quarter of 2022, we at Social Geeks were keen on utilising the new ad type for our longtime baby fashion brand client. We launched Performance Max campaigns for select clients towards the end of February this year.
Thanks to these campaigns, the client saw a 612% lift in revenue at $37,455 for the month of April. As Google Performance Max utilises AI-machine learning and a full funnel targeting, we saw a 561% increase in website traffic with 5,674 clicks on the campaign which led to a 710% increase in conversions at a highly efficient cost per click at $0.70. Conversion rate increased by 22% compared side-by-side with running Search & Shopping campaigns.
We saw a period-over-period lift, comparing their Smart Shopping Campaigns to their Performance Max campaigns. There was an overall major lift in revenue with only a 9% increase in cost, resulting in a total of a whopping 939.31% increase in Return on Ad Spend.
For dates April 1-30, 2022, Social Geeks were able to generate:
|561% increase in website traffic
|710% increase in conversions
|22% increase in conversion rate
|6.47% conversion rate (3% ave. for baby eCommerce)
|Average cost per click
|612% increase in revenue
|Return of Ad Spend
Lift brand awareness and website traffic with Google Performance Max!
Many brands have no idea where to get started with Performance Max campaigns, but we can help. The time to migrate is now if you haven’t already— there’s no time to wait.
We’ve learned a great deal about how to leverage Performance Max campaigns for our clients to help them see more results at a lower cost than ever before.
We’ve got the experience you need to get you started, and as a top-rated Google Ads agency with full-funnel ad services including multiple ad platform management (Facebook, Instagram, Pinterest and Tiktok, plus email services, and more), we won’t just get you clicks— we’ll get you results. Ready to increase your conversions, lower your CPA, and send your ROAS skyrocketing? We’ve helped other clients do exactly that, and we’re ready to help you.
Get in touch for a free consultation here.
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