A fresh start with Pinterest Ads

Our fashion brand client tapped our agency to help in setting up their Pinterest Ads and since the activation of the campaigns, their account has garnered 177,520 impressions and 2,079 engagements, leading to 1,087 pin clicks and 174 outbound clicks.

Their Story

Sustainable fashion for everyone

Our client is an Australian fashion brand that showcases a high-quality range of genuine leather handbags & wallets. They have been in the industry since 2003 and have extended their product range with dresses, accessories, and men’s wallets. Aside from being fashionable, their products are also highly sustainable as they are using vegan leather and no animals are being harmed in the process.

Their Goal
Increase brand awareness and generate sales

As they venture out to Pinterest Ads, the fashion brand aims to further encourage new and existing customers to check out their products and entice them to purchase. 

 

Entice new and existing customers to purchase 

We proposed a full-funnel strategy for their Pinterest Ads to enhance the audience’s engagement with the brand and provided visually appealing Pins that fit the brand’s image. By creating separate ads for their product groups, we are able to specifically target our audiences who have high intentions of purchasing specific products. Since their activation, the campaigns garnered 177,520 impressions and 1,087 pin clicks.

 

Results

For dates July 19-31, 2021, Social Geeks were able to generate:

Ad Spent:

$519.55

Impressions:

177,520 

Engagements:

2,079 

Pin Clicks:

1,087

Outbound Clicks:

174 

Engagement Rate:

1.17% 

 

What our team says

“Exploring Pinterest Ads has been a pleasure as it broadened our perspective on the other advertising channels that work well for E-commerce businesses. We’re happy to see that the fashion brand is able to connect well with their audiences on Pinterest.”

– Geni C., Social Geeks Project Manager

 

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