Eco-friendly baby supply designer brand

This Baby supply brand ran Facebook and Instagram ads to increase reach, boost brand awareness, advertise their DREAMS collection designs and garner sales resulting in a 4.38X Return on Ad Spend and $13,849.72 Purchase Value. 

Their Story

Style and Sustainability

The reusable cloth diaper client is the leading brand in stylish cloth diapers and eco-parenting products in Australia. They pioneered beautifully hand-illustrated modern cloth diapers and environmentally-friendly baby accessories. All products feature organic and premium fabrics coupled with the brand’s exclusive artwork – combining style and sustainability. Their multi-award-winning reusable diapers are well-loved in the mindful parenting community and have developed a loyal following.

Their Goal

Boost awareness and increase purchase intent

The reusable cloth diaper brand’s strategy centered around colorful, educational and designed-focused Facebook image, video and carousel ads, supplemented by interest targeting. Giving the brand the chance to showcase their new collection and products to a receptive audience of new parents that was open to new ideas, a full-funnel Facebook strategy was ideal for this campaign. Their objectives were simple: boost awareness of the newest collection and increase purchase intent among their target audience.

 

Our Solution

Full Funnel Early Targeted Ads

A conversion-goal full funnel ad campaign was set up by Social Geeks to advertise the client’s DREAMS collection promotion.  We utilised a post engagement strategy before fully running a conversions campaign. Top of Funnel image ads were utilised to capture cold audiences with colorful fun visuals and ad copy to showcase new designs. Middle of Funnel collection ads for warm audiences to enable a more convenient shopping experience and instant checkouts with discount code. And with a Bottom of Funnel dynamic ads to retarget abandoned carts with an urgency ad copy.  With an audience targeting strategy aimed at Parents, Interests at Sustainability and Eco-friendly products. Social Geeks successfully reached the client’s metrics and sales goals with a 438% Return on Ad Spend.

 

Results

For dates May 21 – 31 in 2021, Social Geeks were able to generate:

 

Ad Spent:

$3,164.59

ROAS:

438% 

Purchases:

72 

Purchase Conv. Value:

$13,849.72 

CTR:

1.99% 

 

What our team says

“Social Geeks successfully launched the new collection campaigns for our baby supplies client with the right messaging, timing and right promotion that resulted in reaching the client’s sales goals. As the date May 21 approached, the number of clicks, purchases and conversation value increased while cost per purchase decreased as expected with the strategy put in place.”

– Johnson, Social Geeks Senior Ads Specialist

 

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