What Is a Performance Max Campaign on Google?
Performance Max campaigns are a new type of ad campaign. They allow advertisers to reach Google’s entire ad inventory with a single campaign with qualifying objectives. Think of it as an enhanced goal-focused Search and Shopping campaign in one. They make use of extensive machine learning and automation to optimise those campaigns on your behalf.
You can use them for campaigns where your objective is to drive sales, generate leads, get website traffic, or drive in-store visits.
Little moments, Big memories
When the creator of the baby milestones business started the brand, she wanted every little moment in a baby’s journey in life to be special and memorable. She handcrafted unique trinkets that are customisable with a variety of nature-inspired designs and can be personalised with any baby name. With her hands-on approach to product development coupled with the personalisation option to all her product designs, the business grew and developed a loyal following that translated into steady sales and attracted new audiences. As the aesthetically-pleasing baby milestones are designed to be photographed and used to announce a birth or a special moment, customers shared their purchases on social media and grew the brand by word of mouth and organic user-generated content. Now they want to venture and experiment in more ways to market their products, thus exploring Google Ads with the Social Geeks team at the helm.
Triple your Google Ads Monthly Conversions
As Performance Max rolled out in the first quarter of 2022, we at Social Geeks were keen on utilising the new ad type for our longtime client. We launched Performance Max campaigns for select clients towards the end of February this year.
Thanks to these campaigns, the client saw a 307% lift in conversion value in their first 30-days trialling Google Performance Max campaigns. As Google Performance Max utilises AI-machine learning and a full funnel targeting, we saw a 125% increase in website traffic with 87,479 impressions — which led to a 342% increase in conversions at a highly efficient cost per click at $0.63. Conversion rate increased by 78% compared side-by-side with their Google Search campaign.
We saw a period-over-period lift, comparing their Search Campaigns to their Performance Max campaigns resulting in a 3.91X increase in Return on Ad Spend.
For dates April 1-30, 2022, Social Geeks were able to generate:
|125% increase in website traffic||87,479 impressions|
|342% increase in conversions||62 conversions|
|78% increase in conversion rate||4.81% conversion rate (3% ave. for baby eCommerce)|
|Average cost per click||$0.63 CPC|
|Ad Spent:||$735.79 cost|
|307% increase in revenue||$2,883.20 sales|
|Return of Ad Spend||391.85% ROAS|
Lift brand awareness and website traffic with Google Performance Max!
Many brands have no idea where to get started with Performance Max campaigns, but we can help. The time to migrate is now if you haven’t already— there’s no time to wait.
We’ve learned a great deal about how to leverage Performance Max campaigns for our clients to help them see more results at a lower cost than ever before.
We’ve got the experience you need to get you started, and as a top-rated Google Ads agency with full-funnel ad services including multiple ad platform management (Facebook, Instagram, Pinterest and Tiktok, plus email services, and more), we won’t just get you clicks— we’ll get you results. Ready to increase your conversions, lower your CPA, and send your ROAS skyrocketing? We’ve helped other clients do exactly that, and we’re ready to help you. Get in touch for a free consultation here.
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