Virtual Expo Sale

Pinterest ads for this baby fashion label’s limited-time Virtual Expo Sale event performed beyond industry and agency thresholds having  garnered 115,193 impressions and 208 pin clicks with a CTR of 0.18% and a cost per result of A$1.73, leading to 87 conversions with 40 checkout actions, CPA (checkout) of A$8.98 and Total ROAS (checkout) of 15.82.


Their Story

Australia’s Multi-award winning reusable cloth nappies

The baby fashion label client is the leading brand in stylish cloth diapers and eco-parenting products in Australia. They consistently win industry awards for their range of baby fashion products. This sustainability-centered brand pioneered beautifully hand-illustrated modern cloth diapers and environmentally-friendly baby accessories. All products feature organic and premium fabrics coupled with the brand’s exclusive artwork – combining style and sustainability. Their multi-award-winning reusable diapers and their continuously evolving range are well-loved in the mindful parenting community and have developed a loyal following that spans throughout the online parenting community.

Their Goal 
Flash Virtual Sale

The baby fashion label wanted to highlight their limited-time Virtual Sale event. Due to pandemic restrictions, they had to cancel 15 baby shows and expos around Australia that were a vital part of their marketing strategy and community building efforts pre-pandemic. To make up for the canceled face-to-face events that usually attracted new and old customers, the baby fashion label constructed a Virtual Expo Sale event that offers 30% off storewide plus 60% off on sale items by using a code at checkout. In tandem with Facebook and Instagram ads plus email marketing, they utilized Pinterest ads to promote the event with the goal of transforming the would-be expo sales into virtual sales.

Our Solution

Full-funnel Pinterest ads and segmented audience targeting

Social Geeks suggested Pinterest ads in tandem with Facebook and Instagram ads to capture the Pinterest planner-audience. We set up multiple ad groups under the main campaign to cater to different audiences and product ranges. The campaign had one ad group in particular that garnered the most conversions. Under the Kids Interests ad group, the best-performing ad alone produced 54,936 impressions, 111 pin clicks, and a CTR of 0.20% resulting in 64 conversions with a cost per result of A$1.68. 27 of these conversions were checkout conversions with a Total CPA (checkout) of A$6.92 and a Total ROAS (checkout) of 21.73.


For dates August 20 – September 4, Social Geeks were able to generate:

Ad Spent:


Return on Ad Spend




Pin clicks




Checkout Value

A$ 5,683.87


What our team says:

“Not only did the Virtual Expo Sale generate 1581.53% Return on Ad Spend on just a single platform, the Pinterest ads also attracted new and old customers to the brand. With even a limited time sale duration, the performance of the ads exceeded industry and agency standards – this goes to show that we are reaching the right audience, with the right messaging at the right time! I am so excited for the future of this brand on Pinterest.”

Myreen, Social Geeks Google Ads Specialist


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