Maximising ROI: Our Agency’s 2023 Facebook and Google Ads Campaign Results

Have you ever wondered if investing in paid ads for your business is worth it? Are you hesitant to dive into the world of Google and Facebook ads, fearing it might not be effective? In this blog post, we will explore real case studies from Social Geeks, where we managed to unlock incredible results for our clients using Facebook and Google ads. Join us as we dive into the numbers and show you how these platforms can help grow your business.

Case Study 1: Facebook Ads

With Facebook ads as our primary focus, we managed around 50 accounts and reached nearly 10 million people over the last year. Our total ad expenditure amounted to just shy of a million dollars. But what really matters is the return on investment (ROI), not the number of followers or likes.

Facebook ads drove approximately 700,000 clicks to our clients’ websites, resulting in a click-through rate of about 2.2%. The clicks translated into $3 million in revenue for our clients. Although the script mentions many e-commerce businesses with varying sales performance, it’s vital to note that the average ROI for e-commerce businesses was around 3.5 to 3.6. This means that for every dollar spent on Facebook ads, our clients made an average of $3.60.

Key Factors for Successful Facebook Ads:

  1. Compelling Offers: Facebook ads work best when you have visually appealing offers that provoke an impulse buy from potential customers.
  2. Competitive Pricing: Price your products at points that incentivize people to make the purchase directly from the platform.
  3. Special Promotions: Make use of special occasions like end-of-year sales, Black Friday, or Christmas to leverage Facebook’s platform and maximize your reach.

Pro Tip: Increasing your average order value through product bundles can significantly enhance results. Don’t focus solely on return on ad spend (ROAS); consider the lifetime value of your customers.

Case Study 2: Google Ads

While Facebook ads were our primary focus, we also ramped up our efforts in Google ads. Over the last 12 months, we spent approximately $370,000 on Google ads, generating $1.4 million in revenue. This equates to an average return of $3.77 for every dollar spent, doubling Google’s benchmark ROI.

In contrast to Facebook, Google ads are more geared towards lead generation and physical stores. The click-through rate for Google ads was around 1.69%, which may seem slightly lower. However, this is because of various display and retargeting ads, resulting in higher impressions but fewer clicks. Despite that, we recorded an impressive 5.9% conversion rate, indicating highly targeted and effective campaigns.

Comparing Facebook and Google Ads:

When comparing the two platforms, key metrics to consider are the click-through rate (CTR) and cost per click (CPC). Facebook’s CTR was around 2% (including all clicks), but when focusing on link clicks, it dropped to 1%. On the other hand, Google ads maintained a 1.69% CTR. The cost per click for both platforms was reasonable, with Facebook averaging $1.40 and Google at approximately $1.40.

Conclusion:

These case studies highlight the immense potential of Facebook and Google ads in driving substantial returns for businesses. While Facebook ads excel at catching the attention of potential customers, Google ads prove effective in lead generation and targeting physical stores.

Before diving into online advertising, it is crucial to have a compelling offer, a problem-solving website, and a good converting website. Using Facebook and Google ads can accelerate your business growth, but it’s essential to have these foundational elements in place.

If you’re ready to explore online advertising and need assistance in maximizing your ROI, feel free to reach out to our team at Social Geeks. Book a free consultation on the form below, and let us help take your marketing efforts to new heights.

We hope this blog post provides you with valuable insights into the power of Facebook and Google ads. Remember, all it takes is one yes out of a hundred to build a successful business. So keep pushing forward, and we wish you the best with your marketing endeavors.

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