As eCommerce continues to grow, businesses need to keep up with the latest trends to remain competitive. In 2023, eCommerce trends will be more important than ever. This article will cover five emerging eCommerce trends to watch in 2023 that will help businesses stay ahead of the curve.
Trend 1: Mobile Optimisation
Mobile optimisation is an emerging trend that involves optimising eCommerce websites for mobile devices. With more consumers shopping on their mobile devices, businesses need to provide a seamless and user-friendly mobile experience. Online clothing retailer Boohoo has a mobile app that offers a personalized and streamlined shopping experience for customers, with features like push notifications and easy checkout processes.
Trend 2: Social Commerce
Social commerce is an emerging trend that involves selling products directly on social media platforms like Instagram and Facebook. By leveraging the power of social media, businesses can reach new audiences and make it easier for customers to make purchases. Fashion brand ASOS has a successful Instagram shop that allows customers to purchase directly from their Instagram page, creating a seamless shopping experience for their customers.
Trend 3: Subscription Services
Subscription services are an emerging trend in eCommerce that offer customers a personalized and convenient shopping experience. By offering subscription-based models, businesses can provide a regular stream of revenue and build strong relationships with their customers. Meal delivery service HelloFresh offers a weekly subscription service that delivers fresh ingredients and recipe cards to customers’ doors, providing a hassle-free and convenient meal solution for busy consumers.
Trend 4: Sustainability
Sustainability is an emerging trend in eCommerce that involves offering eco-friendly and sustainable products. With consumers becoming more conscious of their environmental impact, businesses need to adapt to this changing demand. Beauty brand Lush offers a range of environmentally friendly and zero-waste products, with reusable packaging and ethically-sourced ingredients.
Trend 5: Voice Search Optimisation
Voice search is an emerging trend in eCommerce that involves optimizing eCommerce websites for voice search queries. With the rise of voice assistants like Alexa and Siri, businesses need to make sure their websites are optimised for voice search. Pet retailer Pets at Home has optimised their website for voice search by using natural language keywords and incorporating structured data, making it easier for customers to find and purchase products.
In conclusion, eCommerce trends will play a significant role in 2023. Mobile optimisation, social commerce, subscription services, sustainability, and voice search optimisation are just a few of the emerging trends that businesses need to watch out for. By keeping up with these trends and adapting to the changing needs of consumers, businesses can stay ahead of the competition and continue to grow in 2023 and beyond.
What is mobile optimisation, and why is it an emerging trend in eCommerce?
Mobile optimisation involves optimizing eCommerce websites for mobile devices. It’s an emerging trend because more consumers are shopping on their mobile devices, and businesses need to provide a seamless and user-friendly mobile experience to stay competitive.
What is social commerce, and how can it benefit eCommerce businesses?
Social commerce involves selling products directly on social media platforms like Instagram and Facebook. It can benefit eCommerce businesses by reaching new audiences and making it easier for customers to make purchases.
What are subscription services, and why are they an emerging trend in eCommerce?
Subscription services involve offering customers a personalized and convenient shopping experience by providing products or services on a regular basis. They are an emerging trend in eCommerce because they provide a steady stream of revenue for businesses and help build strong relationships with customers. Additionally, they offer convenience and predictability for customers who want to receive products or services regularly without having to reorder or repurchase each time.
What is sustainability, and how can it benefit eCommerce businesses?
Sustainability involves offering eco-friendly and sustainable products. It can benefit eCommerce businesses by appealing to environmentally conscious consumers and differentiating themselves from competitors. Additionally, it can help reduce waste and promote ethical and responsible business practices.
What is voice search optimisation, and why is it important in eCommerce?
Voice search optimisation involves optimizing eCommerce websites for voice search queries. It’s important in eCommerce because of the rise of voice assistants like Alexa and Siri, and businesses need to make sure their websites are optimised for voice search to reach new customers and improve the user experience. Additionally, voice search can help businesses capture more conversational and long-tail search queries.