Setting Goals for Your Small Business

Social Geeks Blog Setting Goals for Your Small Business


It’s the New Year and you’re ready to take your small business to the next level. You’ve got a solid product or service and a great team, but you want more—more customers, more revenue, more recognition for what you do best. And you know that it all starts with setting goals. But where do you start? What are the best ways to set goals that will drive your business forward in 2023?

Here’s everything you need to know about goal setting and how it can help you achieve success with your small business in 2023. Setting goals is a great way to keep your business on track and ensure that you’re making progress towards your overall success. However, it can be easy to set an unrealistic goal or two when things get busy at work. In this guide, we’ll walk you through how to set effective goals for your small business so that they’ll be easier to achieve over time.

Goal setting is crucial.

Goal setting is crucial to small business success. You may have heard that goals are important, but it’s hard to understand why unless you’ve actually tried them.

Setting goals will help you keep on track and stay motivated throughout the year. When you know what your big picture is, it’s easier to focus on the present and take actionable steps toward achieving it every day. Without a plan, things happen at random—you become overwhelmed by too many choices and tasks, which makes you feel like giving up or not trying because there isn’t any point in doing so since they’re all equally important (or not). Goals give purpose on both an individual level (when one goal is completed) and on a larger scale (when multiple goals are completed).

What are your goals right now?

Before you start setting goals for your business, it’s important to take a step back and define the problem. What are your goals right now? What do you want to accomplish in the next 12 months? How much do those things cost and how much revenue will they generate?

Asking yourself these questions will help keep your priorities in line and make sure that every decision you make is focused on moving towards an achievable goal.

It can be easy to get caught up in what other people’s goals are but there’s no reason why we should compare ourselves with others or feel bad about not being successful yet. We all have different motivations, drives and experiences which all influence what our goals should be at any given time. Instead of worrying about what other people’s achievements are or comparing yourself with them, focus on making sure that whatever goal(s) that YOU set for yourself are realistic enough so that when they come true (and they probably will!) it feels like a huge achievement – regardless of whether someone else has achieved something similar before!

Start with planning out your goals.

Before you can figure out how to achieve your goals and get the results you want, it’s important to take a step back and plan out what exactly those results are.

It’s tempting to just start working towards your goal without thinking about what it should be, but that can cause problems down the line. For example, if you’re trying to grow an online business, there are lots of different things that could help with that: social media advertising or paid ads on Google AdWords (just two examples). But which one should you focus on? You don’t know until you decide which one is most likely going to help you reach your larger goal of growing traffic and sales for your site.

Identify the three to five most important goals for the next year.

  • Identify the three to five most important goals for the next year.

This is a crucial step in setting your business goals because it helps you to focus on what is important for your business at this time. It can be very easy to get caught up in long-term planning or trying to achieve too many things at once, but if you stay on top of things and keep these three to five goals in mind as you progress through the year, they should help keep everything else organized as well.

Make your goals actionable.

  • Make your goals specific.
  • Make your goals measurable.
  • Make sure your goals are attainable, realistic and time bound.

Quantify your goals as much as possible.

Quantify your goals as much as possible. This will help you set the proper expectations for yourself, making it easier to determine when you’re on track and when something has gone awry.

For example: if your goal is to make $100,000 in revenue this year, then that means you need to create at least $3,333 per month in sales. It also means that if you want to increase your monthly revenue by 25%, then your goal would be $375 per month. If your website is currently generating 1 sale per day but has the capacity for 5 sales per day, then a goal of 5 sales per day might be more appropriate than one of 3 sales per day (which would only bring an extra 2 sales).

Set time-bound objectives for each of your goals.

Time-bound objectives are crucial to achieving your goals. Your business plan might have a lot of great ideas, but if you don’t set a time frame for each goal, then they’ll never happen.

The best way to do this is to take each goal and break it down into tasks, milestones and deadlines. A good rule of thumb is that each milestone should be achieved within one month of the previous milestone. For example: If you want to improve sales at your store by 25% in six months’ time, then this means that your first milestone will be an increase in sales by 10% (10/25) within three months’ time from now; after another three months there should be another increase by 10%; followed by another increase after another three months etc., until all the goals have been met in six months’ time.

Set aside time to review your goals periodically.

Reviewing your goals is an important part of the process. You need to make sure that you’re on track and moving in the right direction. You can review them at any point during the year, so long as it’s not too close to the deadline for achieving them.

Here are some times when I recommend reviewing your goals:

  • Every few months: Reviewing goals every few months is a good way to ensure that you haven’t gotten off track or had any major setbacks since they were last reviewed. It’s also a good time to do this before planning out new strategies—it allows you to look back on previous plans, see where they didn’t work out, and then improve upon those failures with new strategies.
  • Annually: Annual goal setting is great practice for any small business owner because it helps keep businesses organized throughout the year by establishing financial targets and benchmarks for success over time periods longer than one quarter or six months at once (which would be quarterly reviews).

Remember to be specific and realistic with your goals, divide them into smaller tasks, and check on them regularly.

Your goals should be specific. This means they should be clear and precise, with a destination that you can reach.

They should also be realistic. For example, if your goal is to increase revenue by 30 percent in the next year but there are no plans to hire more salespeople or invest in marketing initiatives, you’re setting yourself up for failure.

Finally, make sure your goals are time-bound: tell yourself how many months or years it will take to complete them (and then track your progress).


Setting goals is important for your business, but it can be time-consuming and difficult. However, if you follow the steps above, you’ll be well on your way to setting meaningful goals that will help grow your business in 2023!

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