Digital marketing trends are always changing. You can’t ignore what’s happening in the world of marketing, but you don’t have to stay on top of every single trend either. Your focus should be on understanding which trends are relevant to your business and which ones aren’t worth your time or money. This article will provide some insight into key digital marketing trends that will impact your business in 2023.
1. Search engine optimization will be more important than ever in 2023.
SEO is a critical component of digital marketing. It’s the process of optimizing your website so that it ranks higher in search engines, which means more traffic and more leads for your business.
SEO is not a quick fix—it’s a long-term strategy that requires an understanding of what people are searching for, which keywords they’re using and how to incorporate those terms into content on your site.
It also requires patience: SEO isn’t something you can do overnight; it takes months or even years to see results from all the hard work you put into developing high-quality content and optimizing your site structure so that Google knows what keywords to associate with it.
2. Voice search and A.I. technology will continue to rise.
You will continue to see voice search and artificial intelligence (A.I.) technology rise in popularity. This year, voice search queries went up by 40%.
In 2023, this number is expected to double again. As a result of the increased use of voice assistants like Google Assistant and Amazon Alexa, A.I.-powered chatbots are also becoming more popular than ever before.
It’s important to note that while you can use A.I.-powered chatbot software for many things—including marketing—you should be aware that there are still some limitations when it comes to how effective they are at providing customer service on social media platforms like Facebook Messenger since they don’t have any real human interaction skills yet beyond basic commands such as “repeat what I said” or “ask me about my order status” which only requires very basic processing power from your end user device vs asking questions about specific products or services offered by your company (i..e) “How much does shipping cost?” etc).
3. Video content will become a key component of digital marketing, with new formats (live video, 360-degree video) becoming mainstream.
Video content is the most engaging form of communication on the web. It’s also one of the most popular mediums for digital marketers. A study by eMarketer found that 81 percent of global internet users watch videos online daily and more than half (53 percent) watch them several times per day.
On social media in particular, live video has proven to be an effective way for brands to engage with customers and grow their audience base—particularly when it comes to Facebook Live videos which are shared three times more on average than regular videos on Facebook or Instagram Stories.
In addition to traditional formats like uploading pre-made videos onto your website and social channels, you can start experimenting with newer types such as 360-degree videos or live streaming through Periscope/Facebook Live before moving forward into more advanced technologies like augmented reality (AR).
4. Chatbots and online assistants will be a key part of the customer experience
As a customer, you’re more likely to get your questions answered and order fulfilled with a chatbot than if you had to talk to a human being.
Chatbots are already being used by many companies in their marketing strategies. For example, Facebook has launched an automated assistant named M within Messenger that helps users find local business information and services. It can also make reservations for restaurants or find movie times for nearby theaters. This way, businesses don’t have to hire extra staff just for answering basic questions about their products or services; instead they can save money on hiring people while still providing great service!
5. Influencer marketing will continue to grow as a major component of digital marketing strategy for brands large and small.
Influencer marketing is a form of marketing in which focus is placed on influential people who can help spread the word about a product or service. These individuals are often called “influencers” because they have the ability to connect with their audience and have earned trust within that community. They may be bloggers, social media personalities, celebrities, or even experts in certain industries like small business owners and experts in their field of study.
Influencers tend to be very active on social media platforms like Instagram, Facebook and Twitter where they post about products that they use themselves or brands whose products they enjoy using regularly (often referred to as “collaboration posts”). Other types of influencer content include:
- Case studies from companies who work with an influencer on a paid basis
- Interviews with an influencer discussing why one should buy from them/their brand
- Product reviews from an expert talking about why he or she likes using this type of product
6. Mobile marketing and mobile apps will continue to be critical, as mobile commerce and mobile internet usage continue to grow at impressive rates.
As the world becomes increasingly mobile, mobile marketing and mobile apps will continue to be critical. Mobile commerce and Internet usage will continue to grow at impressive rates as consumers become more comfortable shopping and browsing through their phones. While many brands have been slow to embrace this trend, it’s becoming more apparent that they need to adjust their approach to digital marketing in order to stay relevant.
Mobile apps will be a big part of this growth as brands large and small begin investing more time and money into creating high-quality experiences for their users on every platform they use regularly.
The key component of your digital strategy should be prioritizing your app strategy so that you can reach customers on all devices with ease, increase engagement with existing users, provide better customer service via chatbots, etc…
7. Email marketing is not going anywhere, but brands need to focus on personalization and targeting to stand out from the crowd in crowded inboxes.
Email marketing is not going anywhere, and it’s still the most effective way to reach your customers. But brands need to focus on personalization and targeting to stand out from the crowd in crowded inboxes.
For example, if you’re sending an email about a new product launch, don’t send it to everyone on your list—only send it to people who have bought similar products previously. This will help ensure that your message gets opened and read by those most likely interested in hearing about what you’re selling or offering them.
8. Social media marketing will become more sophisticated, with improved targeting and data analysis capabilities, as well as new ad formats that allow for greater audience reach and engagement than ever before.
You can expect to see more sophisticated social media marketing as the platforms get better at targeting users and analyzing data. This will lead to new ad formats that allow for greater audience reach and engagement than ever before, but also make it easier for advertisers to track their ROI.
9. Data security and privacy issues will come into focus regarding handling of sensitive data about users’ identities and preferences for tailored advertising
These issues will be a major challenge to digital marketers in 2019 because they are faced with the task of creating ads that appeal to their audience while at the same time respecting their customers’ privacy. For example, there was an uproar over Facebook’s Cambridge Analytica scandal where millions of users’ names were sold without permission to political consulting firm Cambridge Analytica for use in targeted political ads during the 2016 Presidential Election campaign (and subsequent elections).
In the end, there’s only one thing you need to remember when it comes to digital marketing trends: they’re always changing. The key is to be flexible and willing to adapt your strategy as the industry evolves, so you can stay ahead of the curve and reach your audience in new ways that are relevant for their needs and preferences today.