With more than 80% of customers conducting product research online and over one billion people using search engines like Google each month, digital marketing is becoming more vital to reach customers. Many businesses hire digital marketing agencies to assist them plan strategies and manage campaigns in order to raise their online presence and sales. If you’re wondering how a digital marketing agency may benefit you with your marketing efforts, it’s important to know what a digital marketing agency does and what you can anticipate when working with one. In this article, we’ll go over what social media marketing agencies offer and how they can help your business achieve its goals.
What does a social media marketing agency do?
Agencies are experts at keeping up with the emerging marketing trends and implementing the most effective tools and techniques to help businesses stand out from the crowd. As a result, many businesses entrust their marketing initiatives to digital marketing agencies in order to improve their online presence. Here’s a rundown of what digital marketing firms can accomplish for your business:
Identify, develop, and implement useful marketing strategies: Digital marketing agencies collaborate with customers to develop and implement custom marketing strategies that are tailored to their company’s needs and deliver the best return on investment (ROI).
Track campaign progress and deliver detailed reports: Digital marketing agencies will keep track of the development and success of your marketing campaigns and provide you with detailed tailored reports to keep you informed.
Assess results: Digital marketing organisations will assess the outcomes of marketing tactics and campaigns in order to determine which ones are generating the most income for your company.
Produce leads and sales: Through their unique marketing techniques, digital marketing agencies’ main purpose is to generate online traffic, leads, and sales for your company.
Top channels for social media marketing in 2022
It is the largest social media platform with the most established. Since its launch in 2004, it has become a very useful tool for related business, offering advanced advertising tools and organic opportunities.
If you think of short-form video, you probably think of TikTok. The platform became popular in 2020 and shows no signs of slowing down. It’s one of the best platforms for community building, with marketers ranking it in second place behind YouTube.
Although Instagram launched only 12 years ago, the platform has taken the world by storm. When it comes to sharing visually compelling content, Instagram is the right choice. Another thing that sets the platform apart is its advanced ecommerce tools.
YouTube is the second most visited website in the world. In addition, marketers name it the best platform to build community. In addition to being an incredibly popular platform, its users also tend to stay longer on it because it features mostly long-form content – making it an ideal platform to share educational content.
Think of Pinterest like a visual storyboard that allows users to get inspiration for everything from fashion to home decor. 85% of Pinners say Pinterest is where they go to start a new project. In addition, 80% of weekly Pinners say they’ve discovered a new brand or product on the platform. So, not only is it a great discovery tool but it’s also a way for brands to build their narrative through visual stories.
You might debate that Google isn’t a social media platform, but it’s advertising channels cover more reach than all other platforms combined. With its ability to reach not only Google search, Google home, and Gmail, their AdSense network places advertisements into over 3+ million websites and mobile apps around the world. Chances of are that if you see an ad on a website, a news article or a mobile app, it’s likely a Google ad.
How to find the right social media marketing agency
Once you’ve decided that you want to work with a social media agency, the next step is to figure out how to pick the best one. Here are a few vital factors to consider when selecting a social media marketing agency.
They Provide a Tailored Service
Some advertising agencies use the same social media techniques for all of their customers. This is simply not feasible.
Each customer has a distinct target audience and business goals. As a result, social media strategy cannot be one-size-fits-all. You must pick an agency that provides a personalised experience tailored to your specific requirements and goals.
They Have a High Level of Knowledge
In Australia alone, there are hundreds of digital agencies. Many provide a wide range of similar services. It’s no surprise that choosing amongst them is tough when they all offer the same thing.
As a result, the distinguishing characteristic must be a specialised degree of expertise. For example, at Social Geeks, we know what we do well and what will perform well. That is why we have honed our speciality: designing effective social media campaigns.
They’ve Been Proven to Produce Results
A great social media marketing agency can prove that they develop high-performing campaigns. As a result, check for case studies, testimonials, and reviews that prove the agency’s capability.
Overall, you should look for an agency with reliability, knowledge, and a service tailored to your specific requirements.
With more individuals utilising social media to research products and make purchases, it would be foolish not to use it as a marketing or advertising tool.
However, there may be areas where you lack expertise or resources. As a result, it’s reasonable that you’d contemplate hiring a social media marketing agency.
Knowing your goals and expected outcomes is the first step in selecting an agency. The explanation for this is that your goals will guide the methods you want an agency to follow for you and will assist you in locating specialists that are a good fit for you.
Book a FREE 30-minute consultation with our Social Geeks to find out how we can deliver amazing results for your business today.