Roses are red, violets are blue. When creating Valentine’s Day campaigns what’s a business owner to do?
Here are some ideas that will make your customers fall in love all over again (with your business, at least).
Identify and highlight your most gift-worthy products
Identify the products that make the most sense for someone to buy as a present for their significant other. To highlight these items as fantastic Valentine’s Day gifts, create graphics and copy for your homepage and other relevant pages on your website.
For someone who is having trouble deciding what to get their partner, you’re making it simpler for them to see their alternatives and make a selection, which increases the likelihood that they’ll click through and purchase something. Take a look at how Amazon does this:
Bundle relevant products together to make better gifts.
Some couples will be hesitant to purchase a Valentine’s Day gift that they believe will appear cheap or or like it’s not enough for the occasion. Creating product bundles is one way to allay that worry.
For example, you sell soap, bubble bath, and candles. When considered alone, each of those items may not appear to be a particularly wonderful present — but put together in a lovely-looking gift basket, they become an appealing Valentine’s Day choice.
Look for products that may be combined into even better items than they are alone. Make sure to include these gift bundles in your list of highlights on the website leading up to the big day.
Offer Valentine’s Day specials
People like to feel as if they’re getting a good bargain. On Valentine’s Day, this is especially true since many individuals are seeking for gifts that appear pricey or elegant without spending to much. So give your customers what they want. Offer them high-quality goods at reasonable rates that will make wonderful presents without breaking the bank.
Promote your specials on your homepage, to your email list, and throughout the rest of your website. Also make them time sensitive so that consumers can purchase faster rather than putting things off until later.
Create Valentine’s Day themed content
Although content marketing is a long term strategy, it doesn’t mean it can’t be utilized for seasonal marketing. Use your blog and any other platforms to push out content regarding Valentine’s Day.
Consider the concerns and problems that your customers may have. You might put up a Valentine’s Day gift guide (with some of your own items included), publish a blog post on unique date ideas (perhaps including one or two suggestions that include one of your products), or create a video showing how to make delectable sweets for your partner (that happen to use an ingredient you sell). Not all of the holiday content should be used to promote your items directly, but it should be relevant to your brand and what you offer.
This may help bring in potential consumers, new visitors to your website, and enhance your SEO for Valentine’s Day-specific queries all at the same time.
Create a social media contest to drive engagement.
Social media is all about authenticity and original content, so why not try your hand at user-generated content (UGC) campaign? You can go all-out and organise a contest or Valentine’s Day giveaway. This is a great way to reward your existing customers and attract potential customers!