Comparison of Top Email Marketing Tools

When starting or growing a business, marketing resources are limited, and you want to make sure that you are not investing in the wrong things. But in today’s digital market, your business can’t afford to ignore a tool as valuable as email marketing.

With many other ways to reach and interact with your customers, why should you utilize email marketing? Is it even worth the effort? 

Email marketing can develop strong relations with your current customers and reach out to potential ones. Email marketing also allows businesses to keep their customers informed and to customize their marketing messages effectively. It is a vital, cost-effective, and conversion-rich form of internet marketing. 

If you still need further convincing, here are some quick stats for you:

In 2019, global email users reached 3.9 billion users, and it is projected that in 2023, it is set to hit 4.3 billion users – that’s half the world’s population! 

Email continues to deliver a massive Return on Investment. For every $1 spent on email marketing, the average return of investment is $42. 

With strong ROI, it should come as no surprise that email marketing is one of the top content distribution methods of experienced marketers. Nine out of ten marketers say that they check email metrics such as open rates, click rates, and downloads to determine how successful an email marketing campaign is, more so compared to web traffic and social media stats.

There might be a lot of buzz about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is any less valued. When it comes to customers’ acquisition & retention, research shows that email marketing tops the chart compared to organic search, paid search, and social media.  So if you’re looking for direct, personalized impact and reach, there is no competition with email marketing.

By utilizing email marketing tools, it’s going to be a piece of cake to automate your marketing workflows, track your stats, send more and better emails, and deepen your relationship with your audience.

Here’s a list of Social Geeks’ top picks for the best marketing services for businesses that should help you make the right decision.

1. Mailchimp

Mailchimp is Best for: those looking for an all-in-one marketing automation suite

Does it offer a free or trial plan? Yes 

Mailchimp is one of the leading email marketing services with over 1 Billion emails sent in a day!

Users of Mailchimp enjoy its easy to use email builder, new features springing up all the time, and even social media integration. 

Source: melyssagriffin


Free plan: It’s free forever

  • Send up to 10,000 emails per month
  • Grow your list up to 2,000 subscribers
  • Email support included for 30 days

Essentials plan: Plans start at $9.99 per month

  • Up to 5,000 subscribers: $49.99 per month
  • Up to 10,000 subscribers: $74.99 per month
  • Up to 25,000 subscribers: $189 per month
  • Up to 50,000 subscribers: $259 per month

Standard plan: Plans start at $14.99 per month

  • Up to 5,000 subscribers: $74.99 per month
  • Up to 10,000 subscribers: $99 per month

Premium plan: Plans start at $299 per month

  • Up to 20,000 subscribers: $399 per month
  • Up to 50,000 subscribers: $599 per month

2. Mailerlite

Mailerlite is best for: those looking for an affordable mass email service

Does it offer a free or trial plan? Yes 

Businesses with a tight budget may want to consider Mailerlite since it lets you grow your email list for free until you reach 1000 subscribers

Beginners can try using Mailerlite with its drag and drop editor that lets you create professional-looking emails easily.

Mailerlite also provides you advanced technologies such as landing pages, popups, and an easy-to-use form builder. 

Source: bylauraiancu


  • Free – For 1 – 1000 subscribers, 12,000 emails per month, and limited features.
  • $10/month – For 1 – 1000 subscribers, unlimited emails per month, and all features.
  • $15/month – For 1001 – 2500 subscribers, unlimited emails, all features.
  • $30/month – For 2501 – 5000 subscribers, unlimited emails, all features.
  • $50/month – For 5001 – 10,000 subscribers, unlimited emails per month, all features.

3. Constant Contact

Constant Contact is Best for: small business owners and beginners who need a tool that does more than just email marketing.

Does it offer a free or trial plan? Yes

Constant Contact is one of the most popular email mailing tools for its easy to use and beginner-friendly email marketing service.

Aside from its interface, users get access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and integration for Shopify stores.

Source: fool


  • $20/month – For 0 – 500 subscribers.
  • $45/month – For 501 – 2500 subscribers.
  • $65/month – For 2501 – 5000 subscribers.
  • $95/month – For 5001 – 10,000 subscribers.

4. SendinBlue

SendinBlue is Best for: business looking for a complete SMS and email marketing software

Does it offer a free or trial plan? Yes

Create beautiful and highly engaging emails with SendinBlue’s easy to use platform.

SendinBlue also offers a simple drag and drop email editor for beginners, while those who prefer customization will enjoy its wide selection of tools.

What sets SendinBlue apart is that pricing is based on the number of emails you send compared to its competitors, which base it on the number of subscribers and email limit.

SendinBlue also offers SMS credits with no expiry date.

Source: Wpbeginner


  • Free – $0 for 300 emails per day and unlimited contacts.
  • Lite – $25/month for 40,000 emails per month and no daily sending limit.
  • Essential – $39/month for 60,000 emails per month and the ability to remove the Sendinblue logo from emails.
  • Premium – $66/month for 120,000 emails per month and marketing automation features.
  • Enterprise – Price varies and includes all premium features, dedicated account manager, priority support, and more.

5. Hubspot

Hubspot is Best for: small and medium-sized businesses who are looking for an email marketing and CRM tool provider

Does it offer a free or trial plan? Yes

Create engaging emails with Hubspot’s email marketing tool and CRM services.

Modify your content with ease with its drag-and-drop email builder and ready-to-use email templates

With its free HubSpot CRM, you can get more of your emails opened and links clicked when you tailor each email to each subscriber.

Source: Webdew


Free plan: free forever

  • Free email tools and CRM
  • 2,000 email sends per month

Marketing Hub Starter plan: starting at $50/month

  • 5X contact tier email sends limit (f.e. 1,000 contacts = 5,000 emails/month)
  • Includes 1,000 contacts+$50/month for additional 1,000 contacts

Marketing Hub Professional plan: starting at $800/month

  • 10X contact tier email sends limit (f.e. 1,000 contacts = 10,000 emails/month)
  • Includes 1,000 contacts
  • +$50/month for additional 1,000 contacts

Final thoughts

Email marketing services’ features and plans are mostly similar to each other. This includes free trials, a wide array of email templates, social media integrations, and email scheduling.

To help you decide the best email marketing software for your business, we suggest taking your budget and marketing needs into account. This would include knowing how many emails you’ll be sending per month and your current list of subscribers.

You can also take advantage of the free plans before you fully commit to an email marketing provider. Also, most providers allow you to export and import your leads and move to a different provider if ever your chosen provider no longer suits your needs.

Have a favorite that’s not on the list? Feel free to let us know in the comments section.

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