According to Wix Blog, the word blog is the combination of “web” and “blog”. Blogs are essentially an online diary where people could write and log their lives on the web. And now, blogs seem to be everywhere! With over 152 million blogs on the internet, you’ve encountered one or two blogs in your day. Many individuals and businesses have created a blog to share their ideas and expertise online as well as boost their online business.
So, is blogging necessary to your website? Some think that it’s a burden on their time, money, and it’ll be hard to maintain. But if you’ll think deeply, it is actually a great way to enhance your customer and industry perception, increase SEO performance, and provide a bunch of social media content that links back to your website.
Here are the top reasons why you should consider blogging for your website.
#1. Drives traffic to your website
Every time you write a blog post, you get one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogging can also help you get discovered on social media. Every time you write a blog, you’re already creating content that people can share on social media which will help you expose your business to a new audience that may not know you yet.
#2. Converts traffic into leads
Now that the traffic is coming into your website through your blog, you’ll have the opportunity to convert them into leads. It’s quite simple: Just add a ‘lead generation call to action’ to every blog post. These call-to-action lead are usually the ones on the bottom part of the blog like “Find out more”, “download”, and others like discounts, free ebooks, free webinars, free trials, and options to subscribe to your mailing list. This is how traffic to lead conversions work:
Visitor comes to your website
Visitor sees your call-to-action for a free offer
Visitor clicks call-to-action and will get to a landing page which contains a form for them to fill in with their information
Visitors fill out the form, submits information, and receives the free offer
You can also use the CTA button to move your visitor to another relevant blog topic on your website or convert them to a relevant page on your website that explains your business.
#3. Establishes authority
Blogs can help answer the most common questions their leads and customers have. So if you’re creating content that’s helpful for your customers, it’ll help establish you as an authority in their eyes that will eventually become a handy tool for Sales and Service professionals.
These blogs will act as an educational post to clear things up for a confused customer. Also, it’ll make a salesperson close more deals if their leads discovered blog contents of their product or service.
#4. Drives long-term results
Once a blog is posted, it’ll be directly indexed in search engines and it’ll stay there. Meaning, your blog can still gain traffic and generate leads for weeks, months and even years after. Don’t expect instant leads and hundreds of views, give your blog time to generate interest. Make sure to write topics that you know will of interest to your audience because these topics are timeless and will constantly generate more views month after month.
#5. A content to share on social media
A blog can serve the purpose of providing original and relevant content for all your social platforms such as Facebook, LinkedIn, and Twitter. It also drives traffic back to your website. If it’s still relevant, a blog post can be reused again for future content.
#6. Company voice
Blogging will allow you to share information about your business and it’ll also allow you to share opinions and thoughts on certain topics. This is a great way of creating a personality for your company and will make your business more credible approachable.
Not every reader of your blog will become a lead, and that’s okay! No one converts 100% into leads in an instant. Just get blogging, put calls to action on every blog post, create a visitor to lead conversion rate benchmark for yourself, and improve that each month. Don’t be afraid to share your interest through your blogs but make sure to write your blogs with your audience in mind.
So, are you ready to write your first blog? If not, we can help you for FREE! Sign up now and let’s start your business blogs!