2020 Holidays and Events that Should be Part of Your Marketing

Year-round, you encounter different holidays and events celebrated across the world. But we’re not just talking about Halloween and Christmas here. From a national holiday to a fun holiday like “Hats Day”, people celebrate all sorts of events, and each of these events is a marketing opportunity for every brand. Your brand can invest in marketing during these events as you become relevant to your audience. By becoming relevant translates to more reach and engagement, and that’s something every brand wants, right?

We’ve curated some of important holidays and events year round plus suggestions on how to do your marketing during these events aside from posting event greetings on your brand’s social media accounts, or decorating your shop.

  • January 1 – New Year
  • January 25 – Chinese New Year
  • February 14 – Valentine’s Day
  • March 8 – International Women’s Day
  • April 10-12 – Easter Week
  • April 22 – Earth Day
  • May 10 – Mother’s Day
  • June 21 – Father’s Day
  • October 31 – Halloween
  • November 11 – Remembrance Day
  • November 11 – 11.11
  • November 27 – Black Friday
  • November 28 – Small Business Day
  • November 30 – Cyber Monday
  • December 12 – 12.12
  • December 15 – Free Shipping Day
  • December 25 – Christmas
  • December 26 Boxing Day

January 1 – New Year

New Year

The start of the year is a great theme to launch campaigns about new beginnings, new year’s resolutions, and anything in between.

January 25 – Chinese New Year

Chinese New Year

Many countries around the world have Chinese communities. This year is the year of the rat, so maybe you can think of a creative campaign related to it. Some retailers gave away rat plush toys as a sales promotion.

February 14 – Valentine’s Day

Valentine's Day

Celebrated around the world, Valentine’s Day is a big opportunity for both retailers and service providers. You can do “Gift Suggestions”, maybe a couple’s sales promotion, or any campaign that involves gift-giving and love.

March 8 – International Women’s Day

Women's Day

Women’s Day is about celebrating women’s equality and their significant contributions to the society. If this is relevant to your brand, for example if you’re womenswear brand, you can set-up campaigns about women empowerment and launch a promotion out of it.

April 10-12 Easter Week

Easter Week

Holy Week is a big week for Christians because it celebrates Jesus’ passion and resurrection. There are food limitations during these days so if you’re a food company, you can launch a limited edition product. For malls, they have Easter Egg Hunting activities, so your brand can participate in it.

April 22 – Earth Day

Earth Day

During Earth Day, people around the world celebrate care for the environment. You can promote the use of environmentally friendly products, encourage green shopping like ecobags, reusable plastics and tumblers

May 10 Mother’s Day

Mother's Day

Mother’s Day is, of course, celebrating motherhood. If you’re a brand catering to mothers, for example a maternity line, then this is a big day for you. All other brands can also be creative like tribute campaigns for mothers. 

Jun 21 – Father’s Day

Father's Day

Just like Mother’s Day, brands can pay tribute to fathers through a Father’s Day campaign. Special discounts on men’s products like neckties, suites and the like can be done. Gift guides can also be used for retargeting audiences. 

October 31 Halloween


Halloween is a worldwide event where brands add a touch of spooky. You can run a trick-or-treat related campaign, or offer special deals on products that can be associated to halloween. You can also hold a costume or decoration competition.

November 11 Remembrance Day

Remembrance Day

Remembrance Day is a solemn day for countries which participated in World War I. With that, be careful with creating campaigns on holidays as sensitive as this one. 

November 11 11.11


11.11 is an e-commerce holiday. E-commerce businesses hold flash sales or big discounts during the said event. You could do the same for your own e-commerce store if you have.

November 27 Black Friday

Black Friday

Probably the biggest sale event for both retailers and service providers, Black Friday is when the biggest price drops are offered. It is quite similar to 11.11, but not limited to retailers. 

November 28 – Small Business Day

Small Business Day

Small Business Saturday is all about promoting small to medium businesses. If you’re one of them, then this is a chance to shine. You may promote your business’ history and how it has grown over the past years.

November 30 – Cyber Monday

Cyber Monday

Cyber Monday is the biggest online sale event. Compared to Black Friday, it’s more popular in e-commerce platforms. So if you are an e-commerce site, then this is the day to further drop your prices.

December 12 – 12.12


12.12 is very similar to 11.11, except that it’s December. It’s also closer to Christmas so it’s usually a bigger sale event. Promote Christmas gift ideas and offer big discounts during this day.

December 15 – Free Shipping Day

Free Shipping Day

Pretty much self-explanatory, Free Shipping Day is when online shops offer free-shipping. If you are an e-commerce shop then this is the day to join the bandwagon.

December 25 – Christmas


Everyone knows Christmas and is probably the biggest holiday in the world. Center your marketing campaign in gift-giving, family and wishes. 

December 26 – Boxing Day

Boxing Day Holiday

Boxing Day can be treated like an extension of Christmas as families and friends gather together to celebrate. This can also be an extension of your Christmas promo.

So those are the the key holidays and events for 2020! There are other more specific holidays which is relevant to specific industries. For example, National Dress Day is on March 6 and may be important for women’s fashion brands. Events like Mardi Gras, Coachella, and Summer Olympics may also be opportunities for you to market your brand. To see more specific holidays, click here.

There are many ways you can do your marketing when an event comes up. It actually exercises your creativity as a marketer. If your marketing effort is relevant, creative and enticing enough, then you’ll surely get good results out of it! So make sure to take note of these holidays and events and make the most out of this opportunity to market your brand.

This is a practice we’ve been long doing at Maple & Honey. Need help with marketing for these events? Book a free consultation with our team today to discuss your business. We’ll be happy to help you!

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