What The New Google Changes Mean For You

There are huge changes coming in the online space this year.

As part of their drive to push everything on the web onto secure channels, Google is changing your Chrome browser to flag unencrypted websites as insecure, displaying a red “x” over a padlock in the URL bar  Parisa Tabriz, who manages Google’s security engineering team, tweeted that Google’s intention is to “call out” HTTP for what it is: “UNSAFE.”

“The goal of this proposal is to more clearly display to users that HTTP provides no data security.”

What does this mean for me?

As of January 2017, Google will now be ranking encrypted websites higher with the end goal being to penalise websites not using encryption by the end of 2017 and marking them as “Unsafe” in Chrome browser.

If you have a website online, this means two things.

If your website is not encrypted as of today, you will not rank as highly as an encrypted website.  Secondly, your website will be flagged as unsafe to visitors.  A big red flag for any business, website or blog!

What can you do to get encrypted?

Luckily, there are many different options available.  All major hosting providers offer SSL Certificates to their customers.  They range in price however, some upwards of $500 USD per year!

But if the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in then it’s a must-do.  SSL certificates secure your website’s connection and boost its rankings in Google.

Please contact us for a free-quote to install your SSL certificate today!

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